This isn’t just a chatbot; it’s a digital extension of my actual practice.
It understands exactly how the ADHD brain works, identifies why you’re stuck, and asks the precise questions needed to get you moving again.
Coach Jay ai setting the new standard for AI ADHD coaching.
Accessible - available 24/7
Affordable - only £9.99 a month
Coaching-led - grounded in research
Safe - tested and constantly updated
Please watch this brief introduction to Coach Jay recorded by Jay.
If you have any questions - What can it do? Is it right for me? Will one-to-one coaching be better for me? - please just ask.
You need someone who understands the nuanced friction of the ADHD brain, the weight of neurodiverse relationships and parenting, and the invisible hurdles of the classroom and modern workplace.
You need support you can turn to at 3am, or ten minutes before a deadline.
That is exactly why I created Coach Jay.
This is not a generic AI that gives 'one-size-fits-all' advice. It's trained in my specific voice, my style, and the exact frameworks I use to navigate ADHD challenges with my clients - in real-time. It doesn't just provide answers; it uses established coaching techniques and current research to help you find your way forward.
Coach Jay isn't a replacement for one-to-one coaching. But it is significantly more accessible, far more affordable, always available, and designed to support you in the moments that matter most.
User feedback:
"I've just used your AI. I’m very impressed - very high quality responses that feels so much better than typical AI chatbot responses. It asked me questions to get to the root of the issue, then provided a strategy and how to implement it. I feel coached, not just given a list of things to try. I'll be using it again!"
"It felt just like coaching. I had anxiety in that moment and I felt it understood what that meant. It offered me a grounding technique which I used and made me feel so much better. Because it asked me questions I felt in control. Also, I could be totally honest. This is so much easier than booking a call and having to wait - it's instant help. Thank you."
For a long time, I resisted the idea of building anything involving AI. It felt like the wrong direction; almost like a compromise on the quality and care that matters deeply to me.
But, because traditional coaching is often out of reach, more people are turning to generic AI tools for support. This concerns me. Most AI systems scrape information from unreliable sources and average out that knowledge to give agreeable, middle-of-the-road answers.
Generic AI chatbots can be more than just unhelpful; in an ADHD context, they can be unsafe. They tend to validate rather than challenge. They provide overwhelming strategy lists rather than asking the thoughtful questions that actually lead to change. They miss the nuance of the neurodiverse experience and, at worst, get things dangerously wrong.
But, what if there was a way to widen access to coaching without sacrificing quality and safety?
That's why I created Coach Jay. It's a digital extension of my practice, specifically trained to navigate the lived reality of ADHD.
The Emotional Weight: It addresses the shame, rejection sensitivity, and emotional dysregulation that generic bots ignore.
The Invisible Impact: It understands how executive function affects relationships and self-worth, not just productivity.
The Parent & Partner Experience: It provides a space to unpick the exhaustion and overwhelm of supporting a neurodiverse family.
The Professional Reality: It knows what reasonable adjustments actually look like in the workplace, and how to support children in the classroom.
This isn't about simply giving you a better chatbot. It's about helping you name what is hard, without making you feel broken.
These are not marketing slogans. They are my non-negotiable design principles.
1. Accessible. Support shouldn't depend on time zones or waiting lists. Whether you are overwhelmed at 3am or need clarity ten minutes before a difficult meeting, expert help is available the moment you need it.
2. Affordable. Traditional coaching is life-changing, but coaching sessions are expensive and not sustainable for everyone. Coach Jay removes the financial barrier, providing daily momentum for a fraction of the cost.
3. Coaching-led. Designed to reflect how I work. It uses information grounded in ADHD research and uses established coaching principles. It asks thoughtful questions and challenging you gently to find your own answers. It provides insight, not just another overwhelming list.
4. Safe and ethical. Tested extensively by myself and my clients. It is coaching, not therapy. It knows its limits and will actively encourage you to seek professional medical or therapeutic support if needed. This was non-negotiable, and safety has been central to this from the beginning.
Coach Jay is setting the new standard for AI ADHD coaching.
Most people need support between sessions, or cannot afford regular coaching, or live in time zones that make scheduling impossible. Others simply want to process something immediately rather than wait a week.
Coach Jay gives you:
Instant access whenever you're stuck. No waiting lists, no scheduling, no time zone issues. Support exactly when you need it.
A judgement-free space to think things through. You can vent, explore ideas, and ask questions without worrying about how you sound.
Expert coaching that helps you find your own answers. Built on my specific techniques, knowledge base, and empathetic coaching style.
Practical strategies grounded in how ADHD actually works. Informed by both my experience and carefully curated ADHD research.
Affordable, ongoing support. A realistic alternative, or adjunct, to regular one-to-one coaching.
Cost: £9.99 per month – less than three coffees
Value: One traditional coaching session (£80 - £200) = 8 to 20 months of Coach Jay access
Commitment: None, cancel anytime £9.99 per month. Cancel anytime
Traditional one-to-one coaching is available as a premium option for deeper, personalised support.
Coach Jay is designed for anyone navigating the daily friction of a neurodiverse world.
Adults with ADHD: For when you’re tired of the "just use a planner" advice and need a space to unpick executive dysfunction, RSD, and the emotional weight of being 'different.'
Partners of ADHDers: For when you need a judgement-free space to navigate boundaries, communication, and the exhaustion that can come with neurodiverse relationship dynamics.
Parents of children with ADHD: For those moments of total overwhelm when you need a calm, expert perspective on how to support your child’s brain, without losing your own peace of mind.
Teachers of children with ADHD: For when you need an extra perspective on how to support your pupils.
Managers and Leaders: For those who want to move beyond 'compliance' and truly understand how to offer meaningful accommodations and get the best out of their neurodiverse team.
A formal diagnosis is not required. If the challenges feel real to you, the support is here for you.
Get support in three simple steps:
Sign up in seconds. Click 'Subscribe Now' to start your monthly subscription via CoachVox. No long forms, no fuss.
Access on any device. Log in through your phone, tablet, or computer. There are no apps to download. Coach Jay ai is ready in your browser whenever you need it.
Start the conversation. Type whatever is on your mind. You can pick up where you left off or start a fresh chat for a clean slate. You are always in control - delete your history at any time.
It’s like texting a mentor, but with expert ADHD frameworks. It feels as natural as messaging a friend for advice, but the guidance is shaped by professional coaching principles and deep ADHD expertise. No judgment, no waiting, just the right help at the right time.
Not sure what to ask? Try one of these real-life starting prompts.
For the adult with ADHD:
“I know exactly what I need to do, but I just cannot make myself do it. Help me find some momentum.”
“I feel like a failure today because my house is a mess. Can we unpick why I’m being so hard on myself?”
For a partner of someone with ADHD
“I want to be supportive, but I’m starting to feel more like a parent than a partner. How do I rebalance that without causing conflict?”
“We keep having the same argument about forgotten things. How do we break the cycle instead of just apologising and repeating it?”
For a parent of a child with ADHD
“My child melts down over small things after school. What’s actually going on there, and how can I respond better in the moment?”
“I don’t want to constantly nag, but things just don’t get done otherwise. How do I support them without damaging our relationship?”
For a teacher
“I have a student who is bright but constantly distracted and falling behind. How can I support them without giving them all my attention?”
“Transitions between activities are chaos for one of my students with ADHD. What can I put in place to make this smoother for them?”
For a manager
“One of my team members misses deadlines but does great work when they get going. How do I support them without lowering expectations?”
“I want to talk about performance concerns, but I don’t want them to feel criticised or misunderstood. How do I approach that conversation?”
No. Coach Jay provides AI-powered coaching, not medical advice. It doesn't diagnose conditions or replace professional mental health support. Think of it as a mentor for your executive function, not a clinical treatment.
Generic AI often overwhelms you with 'to-do' lists and generic productivity tips. Coach Jay is trained specifically on my methodology and understands the emotional weight of ADHD. It won’t just tell you to "use a planner", it helps you unpick why that hasn't worked.
Not at all. If you struggle with focus, organisation, or emotional regulation, this is built for you regardless of whether you have a piece of paper saying so. It’s also a powerful tool for partners, parents and managers.
Can I use this alongside one-to-one coaching?
Yes. Many people use it between sessions to maintain momentum and get support in real time.
Can I cancel anytime?
Yes. There is no minimum commitment. You can cancel your subscription whenever you choose.
I have access to transcripts to help improve the AI's training and identify where people are getting stuck. I don't monitor them daily, but if we move into one-to-one coaching later, having that context helps us hit the ground running. You can delete any chat at any time to keep your history private.
CoachVox and handled in line with UK data protection regulations. Conversations are private between you and me, just as they would be in a coaching relationship.
Jay Macleod Coaching: Privacy Policy
No download is necessary. It works directly in your web browser on any phone, tablet, or computer. Just log in and start chatting.
You can book a free discovery call anytime to discuss one-to-one coaching. If you’ve been using Coach Jay, I’ll already have the context of your challenges (unless you’ve deleted them), making our first session far more productive.
Yes. There is no minimum commitment. You can cancel your subscription whenever you choose.
Real progress doesn’t happen in a single hour-long session once a month. It happens in the messy gaps in between: the 3am spirals, the pre-meeting panics, and the Tuesday afternoon 'freezes.'
Coach Jay is designed to be there for those exact moments.
Imagine where you could be in three months with an expert ADHD coach in your pocket, providing daily clarity and a judgement-free space to unpick your biggest obstacles.
Cost: £9.99 per month (the price of two coffees).
Value: months of access for the cost of one traditional session.
Commitment: None. Cancel anytime.
Stop waiting for 'the right time' to get support. The right time is whenever you need it.